Find Your Own Transformational Potential
Back in the day, both mainstream economics and management thinking insisted that companies exist primarily for creating and capturing value. This idea of relentless quest for profit has become an integral part of our contemporary culture, even to the extreme that we struggle to see an alternative.
However, the problem is not the profit, which remains to be the vital element behind the well-being of every business. The problem is the priority of profit over everything else, which inhibits businesses to realize their full potential and understand their opportunities to create abundant value around them.
Long gone are the days when neoclassical assumptions stated people were solely motivated by self-interest; markets believed in never-ending progress; economists associated human prosperity with maximum consumer satisfaction; and managers run businesses as if those were insulated from all societal and environmental matters.
Today’s world is made of rapid change, huge opportunities and epic challenges that arise from the drastic technology and culture shifts, escalating climate crisis and mounting social issues, among others. These changed realities require an updated and elevated view of value creation that aims higher than just creating consumer benefits and profit.
On the edge of this paradigm shift is the New Wave Company, which fluently combines the properties of high-growth technology business and high-impact social enterprise. It builds products, platforms and services with a purpose that allow abundant value to emerge and create a transformational capacity to change the world for the better.